March 27, 2019
At Kid Rock’s Made in Detroit, McIntosh Poris Associates created an immersive experience that celebrates Rock’s Detroit roots and his love of country
Ten years ago, we weren’t thinking as much about what the experience should be and about making things unique as we were about creating really cool designs — something you might see in a glossy magazine spread but that could just as well be in Amsterdam or London as in Detroit. The big change is our focus on making each project unique, so that it couldn’t be just anywhere but has a specific and thoughtful connection to place.